Skytech Project Case Study About the Project This project started in June 2021 and was one of the very first projects I worked on. Skytech is a B2B service website operating in the Business Process Outsourcing (BPO) industry. The primary focus was to:   Increase brand awareness Drive digital eyeballs and traffic Generate online B2B conversions (i.e., scheduled meetings) As a BPO company, Skytech’s core goals were clear: Boost B2B brand awareness, leads, and client conversions (by scheduling meetings) Attract top employee candidates to the company Create a fully organic marketing funnel without spending on paid ads   Objective Increase organic traffic from search engines, especially Google. Challenge Very low online visibility, despite operating in the BPO sector for over 8 years. Minimal organic presence, almost no rankings for high-intent keywords. Solution As the goal was pure organic growth, we developed a comprehensive SEO strategy that required a fully hands-on approach: In-depth Keyword Research: Identified relevant, high-potential keywords based on the BPO niche. Full-Scale On-Page Optimization: Implemented on every single page — from service pages to blogs. Content Strategy: Created SEO-optimized blog posts, case studies, and resource pages regularly. Off-Page SEO: Performed essential backlinking and directory submissions (minimal but strategic). 24/7 Chat Support: Enhanced user engagement and increased lead capture. ✅ Through a disciplined execution of this strategy, we saw a dramatic improvement in both traffic and conversions.     Result + Timeline November 2021: Estimated daily traffic was ~100. August 2023: Grew to over 1,000 daily organic visitors. Note: SEMrush traffic estimates often understate actual GA4 data. If SEMrush reports 1K/month, it usually means ~1K/day based on real analytics. In summary: Traffic increased 10x in less than 2 years. Conversions increased 5x with zero paid ads and minimal off-page effort — pure On-Page Organic SEO success.   Insight for Future Strategy (For future reports or offers, ensure to include:) Objectives/Targets/Goals Strategy Resource Requirements Tools Cost Future Impact & ROI Analysis