Case Study 2
DryerVent HQ
Case Study Overview
This was an affiliate project, created for the cleaning industry, specifically for dryer vents & primarily for the U.S audience.
Now, the target was to again, rank completely organically on google for high potential keywords without spending a dime. This time it was slightly challenging as its core focus was on U.S SERPs (Search Engine Results Page).
And as it was an affiliate site, the way to gain ROI was through ranking, bringing traffic, and then converting them to the affiliate products’ pages. In this case, it was an amazon affiliate program and so, every product consumers buy through our link, it’s a conversion for us.
Hence, here comes the third objective. Somebody wouldn’t just randomly purchase a product just because some random site online is recommending it. One has to really be an influencer in the niche, has to have that Experience, Expertise, Authority & Trust (E-E-A-T).
Objective: To summarize, the core 3 objectives are:
– Organically rank & bring traffic from google in relevant keywords in the niche. Not paid ads at all.
– Become an authority influencing figure in the industry and bring affiliate commission from traffic.
– Earn revenue/profit without investing much in it.
Challenge:
Few high authority sites dominate every relevant keyword to rank at. Hence, however good content we publish, ranking would be difficult.
Solution:
1. Started with small volume & difficult keywords to rank at. Build up our experience, authority, and trust steadily in the industry as well as in google’s index.
2. Maintained a streak of publishing 2/3 contents per week for months and months.
- Every content was created from an SEO-structured content map.
- Eventually targeted high volume money keywords, and gave our 100% in creating the content. SEO, Content Structure, Writing, Visuals everything.
- Gradually our first money content ranked by 3 months, and the second one ranked by 5 months.
- Properly inter-linked every content of ours and also managed enough external backlinks.
Results + Timeline:
So, after doing all these, what were the results? In 5 months, traffic increased 6,669.67%. Basically, it went from 66 per day to almost 4.4K per day. All organic traffic.
But we obviously didn’t stop there, even though we started to have some affiliate commission by this time. We pushed on, and by the end of 1 year;
- We ranked over 1300+ unique important keywords, not just on U.S SERP, but also in other relevant ones like Canada, Australia etc.
- Organic traffic went on an average from 66 per day to 7.4K + per day (Over 11,200% increase). Almost 90% of which was from the U.S, which was our prime target.- By this time we were having on average $300+ USD affiliate commission per week from amazon. Also, by connecting with Google AdSense we made some extra money on the side.
Eventually, after receiving revenue for 6-8 months, we sold it for a couple of thousand dollars.
Here, ultimately all the revenue we made is profit, as we didn’t spend a dime on any kind of paid advertising.
Insight:
So, what do we learn from this?
- SEO is a slow process, yes, but after a few months, you’ll always receive more than what you aimed/asked for.
- Just like you hear from every other SEO expert; consistent research, content post and analysis is the key. Always.
Notice how throughout the post I said “we”? “We did this, we achieved that”, etc.
It’s because unlike how most people think, SEO is never a one man’s job.
Yes, you can get some sort of push from the organic game by just one SEO expert, but it won’t be the real value. It’ll be like having an Army Commando as just a Security Guard. He can stop your site from falling apart, but he’s built for so much more.
Give him even a small team (say even 1 writer or 1 content developer or even 1 digital marketing newbie), a target and see the mission done with exceeded expectations