• Increase brand awareness
• Drive digital eyeballs and traffic
• Generate online B2B conversions (i.e., scheduled meetings)

As a BPO company, Skytech’s core goals were clear:

• Boost B2B brand awareness, leads, and client conversions (by scheduling meetings)
• Attract top employee candidates to the company
• Create a fully organic marketing funnel without spending on paid ads

Objective

Increase organic traffic from search engines, especially Google.

Challenge

• Very low online visibility, despite operating in the BPO sector for over 8 years.
• Minimal organic presence, almost no rankings for high-intent keywords.

Solution

As the goal was pure organic growth, we developed a comprehensive SEO strategy that required a fully hands-on approach:

• In-depth Keyword Research: Identified relevant, high-potential keywords based on the BPO niche.
• Full-Scale On-Page Optimization: Implemented on every single page — from service pages to blogs.
• Content Strategy: Created SEO-optimized blog posts, case studies, and resource pages regularly.
• Off-Page SEO: Performed essential backlinking and directory submissions (minimal but strategic).
• 24/7 Chat Support: Enhanced user engagement and increased lead capture.

✅ Through a disciplined execution of this strategy, we saw a dramatic improvement in both traffic and conversions.

Result + Timeline

• November 2021: Estimated daily traffic was ~100.
• August 2023: Grew to over 1,000 daily organic visitors.

In summary:

• Traffic increased 10x in less than 2 years.
• Conversions increased 5x with zero paid ads and minimal off-page effort — pure On-Page Organic SEO success.

Insight for Future Strategy

(For future reports or offers, ensure to include:)

• Objectives/Targets/Goals
• Strategy
• Resource Requirements
• Tools
• Cost
• Future Impact & ROI Analysis